The Out-of-Home (OOH) market is undergoing rapid digital transformation, and Smart Act is at the forefront of this evolution. We have developed an innovative indoor geolocation technology, combined with Artificial Intelligence, that automates and certifies OOH face checking, bringing greater efficiency and accuracy to the entire ecosystem.

The Challenge of OOH Checking

Certifying and checking OOH campaigns has always been a critical challenge for advertisers, agencies, and media owners. Validating the correct display of ads requires time-consuming manual processes prone to errors and inconsistencies. With the growing demand for programmatic OOH, ensuring transparency and reliability has become essential.

Our Solution: AI and Indoor Geolocation

Smart Act has developed a solution based on indoor geolocation and computer vision, enabling:

• Precise identification of faces within indoor environments such as shopping malls, airports, and metro stations;

• Automated checking through image recognition, eliminating the need for manual validation;

• Instant confirmation of ad placement, ensuring the advertisement is in the correct location and position;

• Detailed and certified reports, providing greater transparency and credibility for advertisers and media owners.

Benefits for the OOH Ecosystem

With this innovation, the entire OOH chain benefits:

• Agencies and advertisers gain better control and security over their campaigns;

• Media owners optimize certification processes and reduce operational costs;

• Programmatic platforms receive more precise data for optimizing ad delivery.

The Future of OOH is Automated

Smart Act is committed to driving OOH into the new digital era, ensuring that automation and data intelligence enhance the efficiency and reliability of the industry. Our indoor geolocation technology is already transforming the market and paving the way for a smarter, safer, and more transparent OOH ecosystem.

Want to learn more? Get in touch and find out how we can help optimize your campaigns! 🚀