Out-of-home (OOH) advertising is undergoing an unprecedented transformation with the arrival of autonomous artificial intelligence. The use of AI for creative swaps and targeted campaign blasts, based on real-time traffic, weather, and pedestrian flow data, is revolutionizing how brands communicate with their audience.

The Power of Autonomous AI in DOOH

Traditionally, OOH advertising required prior planning and scheduling, with little room for dynamic adjustments. Now, with the advancement of programmatic digital out-of-home (pDOOH) and AI support, it is possible to create highly responsive and personalized campaigns.

Smart Act's autonomous AI analyzes three key variables in real-time to optimize campaigns:

• Real-time traffic: Adjusts creatives based on congestion and vehicle volume at specific locations.

• Real-time weather: Modifies advertising messages depending on weather conditions, promoting relevant products and services.

• Real-time pedestrian flow: Activates high-impact campaigns in peak locations and times, ensuring visibility to the ideal audience.

Creativity and Performance Combined

With AI managing creative swaps and real-time campaign launches, advertisers gain a new level of efficiency. The technology enables automatic A/B testing, identifying which messages generate the most engagement and optimizing return on investment (ROI).

Imagine a network of digital screens in a major city: if the forecast indicates a temperature rise, the screens can instantly display promotions for refreshing drinks or air conditioners. If traffic is heavy, a brand can suggest delivery services, while a major event in the area can trigger a sponsor's campaign for greater visibility.

Impact on the Advertising Market

The use of autonomous AI in DOOH brings undeniable benefits to brands, advertisers, and agencies:

• Greater relevance: Ads are displayed at the most appropriate moments, maximizing conversion.

• Operational efficiency: Reduces time and effort spent on manual campaign adjustments.

• Optimized investment: Better budget distribution, focusing on where and when the audience is most active.

Conclusion

Smart Act is at the forefront of this revolution, offering AI technology to make DOOH campaigns smarter, more dynamic, and more effective. By integrating real-time data and advanced automation, our solution redefines the concept of outdoor advertising, connecting brands with the right audiences at the perfect moment.

If you want to take your DOOH campaigns to the next level, talk to Smart Act and discover how artificial intelligence can transform your advertising strategy!