Smart Act was founded 3 years ago with a clear mission: to empower businesses with rapid, outcome-focused solutions through technology.
From the beginning, we recognized the importance of delivering tangible results and developed a unique approach that prioritizes low or no-code solutions to achieve quick wins for our clients.
By streamlining processes and enabling faster, more effective implementation, we help companies realize immediate value.
Today, our team is dedicated to building innovative, adaptable products that evolve with the changing needs of modern businesses, ensuring they reach their goals efficiently and effectively. As part of Google's startup program, Smart Act is further specializing in its technologies, leveraging Google Cloud, Gemini and Vertex AI to deliver intelligent solutions that drive market success.
Mission:
Generating smarter actions and values through AI technology.
Values:
Continuous improvement
We see continuous improvement as an endless cycle. Starting from feedback and achieved results, we constantly adjust our solutions and strategies to ensure excellence.
Efficiency
We embrace a data-driven approach and intelligent insights to optimize processes, enhance decision-making, and achieve superior results.
Integrity
Integrity is fundamental, guiding us to act with honesty and transparency in all situations. We believe in doing the right thing, even without supervision, building trust with clients, partners, and within our team. This is the foundation of our success.
Inclusion
We value empathy and inclusion, respecting diverse perspectives and experiences to strengthen our team and enrich our work environment. We foster a welcoming culture where diversity and empathy are essential to innovation and collective success.
Hive mindset
Inspired by the collaboration within a hive, our Hive Mindset values synergy and teamwork. Just as bees work together for the good of the hive, we believe success arises from the union of individual talents and efforts. We promote an environment where idea exchange and mutual support are essential, knowing that true innovation and effectiveness come from collaboration and shared purpose.
Founder background:
Caio Casado, founder and CTO of Smartact.tech, brings over 21 years of experience in technology and innovation. His professional journey is marked by entrepreneurial achievements, technological advancements, and significant contributions to the media industry.
Early Entrepreneurship: At the age of 17, Caio launched his first company, which he managed from 2003 to 2006.
Pioneering Internet and Geotechnology: Since 2007, Caio has been working in the fields of internet and geotechnology, where he excelled in developing products and businesses on the Google Maps platform in multiple years (2010, 2011, 2014, 2015, 2016, 2019, and 2020) during his tenure at Maplink.
Education and Expertise:
MBA in Marketing and Sales (2015).
Master’s in Digital Management and Metaverse (2024).
Specialization in Out-of-Home Media (OOH) from ESPM, showcasing his expertise in the evolving landscape of digital and physical media integration.
International Recognition and Awards:
CES, Las Vegas (2012)
Cannes Innovation (2017)
MediaPost, NYC (2017)
Caboré Award (2018)
Media Industry Leadership (2024): With deep knowledge in OOH media and programmatic innovations, Caio is at the forefront of transforming media operations in collaboration with a key client.
Caio's ability to bridge business and technology is a key driver for SmartAct.tech. Known for his innovative mindset, hands-on expertise, and leadership in team and product development, he continues to lead projects that redefine efficiency and connectivity in the media ecosystem.