Smart Act participates in Latin America's largest OOH convention and announces OOH Summit Brazil 2025!
Today, Smart Act attended the 34th National Convention of Central do Outdoor, the largest Out-of-Home (OOH) event in Latin America, held in Rio de Janeiro. This was a unique opportunity to connect with key industry players, discuss innovations, and strengthen strategic partnerships for the future of the sector.
During the event, Smart Act reaffirmed its commitment to driving the evolution of OOH through technology and programmatic solutions. The exchange of insights and the presence of major brands, agencies, and industry experts further solidified the importance of OOH advertising in the communication ecosystem.
One of the most remarkable moments of the convention was the keynote speech by Tom Goddard, who congratulated Brazil for being, for the first time, in the top 10 global OOH spending, reaching an impressive $1.3 billion in 2024. This recognition reinforces the growth and relevance of the Brazilian market on the global stage.
But the news doesn't stop there! During our participation, we announced a historic event for the sector: OOH Summit Brazil 2025! Expected to gather more than 2,000 participants, the event will take place in São Paulo and promises to be a milestone in the industry, bringing the latest trends, technologies, and opportunities for OOH professionals in Brazil and Latin America.
Get ready for a fully immersive experience in the future of out-of-home advertising, with expert talks, interactive panels, and high-level networking.
Follow our channels for more information and secure your spot at OOH Summit Brazil 2025!
#SmartAct #OOH #CentralDoOutdoor #OOHSummitBrazil #Advertising #OutOfHomeMedia
