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In the Media

ALTMRK OOH Group and Smart Act Partner for Generative AI

The ALTMRK OOH Group has joined forces with Smart Act to implement generative artificial intelligence in its operations across Brazil, Mexico, and the United States.
The MIA (Media Intelligence AI) platform was developed to enhance efficiency and creativity, making advertising campaigns more strategic and impactful.

ALTMRK OOH and Smart Act Launch Generative AI to Optimize Advertising Campaigns

This partnership led to the launch of MIA, a generative AI designed to optimize advertising campaigns.
Beyond Brazil, MIA will also be implemented in Mexico and the United States, expanding AI-driven operations and enhancing services for clients.

Smart Act and ALTMRK OOH Group Partner to Bring Generative AI to the OOH Market

Smart Act and ALTMRK OOH Group have announced an innovative partnership to enhance artificial intelligence in the Out-of-Home (OOH) industry. This collaboration has led to the development of MIA (Media Intelligence Artificial), a cutting-edge tool powered by generative AI that optimizes the planning and execution of OOH campaigns, increasing their efficiency and impact.

With operations in Brazil, Mexico, and the United States, this partnership is set to revolutionize how advertisers leverage data and automation to create highly strategic and effective campaigns.